Baconinflate products were on show at the National Ploughing Championships 2011. National Dairy Council had a 15m Evenstation with fully branded canopy. Inside this impressive strucure Exhibit provided a design layout that enable the visitors to the Ploughing learn more about the National Diary Council through illustrative graphi walls, and we incorportated activities such as a baseketball area and photobooth that attracted a large proportion of the estimated 180,000 visitors to the event over the 3 day period. The result was an increase in awareness about the National Dairy Council as well as important tips on the benefits of consuming dairy products.